Improvising Innovations

How many times have you come across an invention which has no meaning for you ?

Umpteen, especially in IT, you may more often come across a delightful innovative approach which has enticing GUI and lucrative fringes. But it doesn’t go further than that. You try and make that approach work for you and 9 out of 10 cases, the efforts are futile. This is because that innovation wasn’t for you! What your business actually needs is innovations which thinks about you and have something to offer for your business.

Businesses come across an innovative idea in pursuit of a better business model, or at least with an aim to radically redesign the delivery of value to focus on the customer. To implement and measure the success of such an innovation, a real world experimentation approach is required. However, businesses tend to test this burgeoning idea through traditional market research methods. Pilot programs for new innovations set the path in stone too early thus increasing the costs of failure. On the other hand, the good news is that recent years have seen considerable progress in identifying important key factors/principles or variables that affect the probability of success in innovation. Of course, building successful businesses is such a complicated process, involving subtle interdependencies among so many variables in dynamic systems, that it is unlikely to ever be made perfectly predictable. Therefore the more a business can master the variables and experiment, the more they will be able to create new companies, products, processes and services that achieve what they hope to achieve. However, understanding these variables along with the change in goals from time to time is by itself a herculean task, which diverts focus from the core business. In such cases innovations that in all faith were meant to be successful; and in fact have been successful for some business, doesn’t work for you.

ONE SIZE DOES NOT FIT ALL. At CSM we work for your business to develop a workshop that best fits your needs and tailor examples around your company’s services and products and most importantly, your goals. Our clients benefit from our services and applications by realizing greater returns on their investment in the commercialization of new products and services via:

Innovation, we believe is not really enough; improvising them contains the idea that the innovation should be exploited and diffused - that it should reach its target community of users and be adopted. The consequence of adoption is social change, not usually in the sense of profound alterations to society, but in the sense of communities of users who alter their work or leisure practice through using the service. Six types of improvisations describe the width of types of innovative approaches of CSM to expect instant buy-in from its customers.

In a nutshell, CSM doesn’t develop a product which is the latest trend and try and rope in clients to accept it into their workforce.

CSM co-creates!